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For Immediate Release
BIA DIGITAL PARTNERS INVESTMENT IN EYEWONDER HONORED AS A TOP EXIT IN 2011
CHANTILLY, VA, CHANTILLY, VA, November 29, 2011 - BIA Digital Partners II LP (“BIA DP”), a private investment firm focusing on growth companies, announced that its investment and subsequent exit in EyeWonder, Inc. (“EyeWonder” or “The Company”) has been recognized as a mezzanine "Deal of the Year" at the 2011 Southern Capital Conference.
The Southern Capital Conference is an annual meeting where institutional investors and their advisors from across the country come to build and extend relationships with private equity firms headquartered in the Southeastern United States. The criteria included how the company used the investment dollars, the resultant growth of the company during the investment, and the cash-on-cash and IRR returns to the investors. This year's conference was attended by 50+ Southeastern-based private equity firms with more than $20 billion under management, as well as more than 30 leading institutional investors from across the United States. The conference is hosted by the Southern Capital Forum (formerly known as the Atlanta Venture Forum), the largest trade association for private equity investors in the Southeast.
"We are honored to receive this recognition from the Southern Capital Conference," said Scott Chappell of BIA Digital Partners. "Damien Dovi and I met EyeWonder in 2006 and we immediately embraced their business model. The growth capital investment we made in EyeWonder in 2007 was used by EyeWonder to grow their revenue significantly over the life of our investment, culminating in the sale of EyeWonder to a publicly-traded strategic. We appreciate the efforts and partnership of EyeWonder founder John Vincent and the rest of the EyeWonder management team who made this outcome possible."
EyeWonder provides interactive digital advertising technology and services that increase the value of inventory for publishers and improve the performance of advertisers' interactive ad campaigns. EyeWonder's leading technology platform, full-service account teams, and global office network combine to enhance the creation, delivery, measurement, analysis and optimization of interactive ad campaigns for online, mobile, and connected devices.
For additional information on BIA Digital Partners, please contact Scott Chappell or Gretchen Dowling at (703) 227-9600 or visit our website at www.biadp.com.
About BIA Digital
BIA Digital Partners is a private investment firm, managing approximately $280 million. Financing is available for acquisitions, organic growth, recapitalizations and leveraged/management buyouts among other purposes. BIA Digital Partners maintains a focus on expansion-stage companies operating in the media, telecommunications, consumer internet and technology-enabled business and consumer services segments. Investments range from $5 to $20 million, and larger with co-investors, and are typically in the form of subordinated debt with warrants or preferred equity. For more information on BIA Digital Partners, please visit www.biadp.com.
About EyeWonder, Inc.
EyeWonder, Inc., is rich media and digital video's fastest-growing innovator, empowering brands and advertisers to leverage complete interactive creative capabilities and to benefit from richer results. Headquartered in Atlanta, the company's pioneering technology enables platform-agnostic ad units that allow advertisers to focus their time and energy on producing the strongest interactive ad campaigns while eliminating inefficiencies that limit creativity and workflow processes. Moreover, EyeWonder delivers. A 2006 Dynamic Logic study found that the EyeWonder's campaigns generate a 65% increase in aided brand awareness and a 34% increase in message association as it leads the industry in three out of four core brand metrics. EyeWonder services the world's top agencies and brands, and its rich media and video ad products are accepted by more than a thousand online publishers, including Yahoo!, AOL, and MSN. For more information on EyeWonder, please visit www.eyewonder.com.